Friday, March 4, 2011

Glory Hole Booths Columbus Oh

The cure for boredom: experiences of the CCW, in Solar, at Julius Baer and true


witty words to start with: is a viable recipe for boredom gegendräuende the study of customer experiences. This has denVorteil that you personally experienced a lot and can tell the tale. Here are three small pieces for the approaching weekend:


customer experience of Week 1: CallCenterWorld in Berlin - derren of IMSA and the evening off in solar and there such a thing vonlustig had

The CallCenterWorld really is always an adventure because of the sheer size and dasschon the event. Exciting time especially that many studies have come to the market that deal with dena application areas of social media touchpoints employed. It peels out more and more, that pivotal point of the considerations seinmuss how about the specific use of these touch points to:
  • recommendations
  • new products or
  • reduced service costs
comes. They are namely the day the relevant dimensions of benefit of the use of social media. undNeuigkeiten

a good overview of the studies are the this blog post by Katja Friedrich of Cirquent (Yes, with the great customer magazine). Thus, the Technology Provider Aspect found that so far only 5% of clients use social networks to communicate with customer service. This is also UUAB such as full professionals TelDaFax , where you can a service mentality not just trust . Another interesting study comes from the ambitious and always value-creating team of BSI : While it is hardly surprising that there is a simple and fast process support in the forefront of all requests from call center operators, apparently this is still given too rarely and the connection The new touch points such as Twitter and Facebook does not make things less complex. Details on study here:

Nichtsdestrotz had we do at the booth of Peppers & Rogers hands full. 120 discussions and issued white papers on the talks by Phil Winters and I . WOW. Exhausted, we went to Solar in the city of Berlin. And WOW! This was a first rate customer experience. Ok, this is the description
"laboratory for life without mercy exaggerated, the service experience of eating, drinking, sound and Location is something of voices. And whatever the
"laboratory for free life" could be meant in fact, we learned in the service. Rarely have I laughed so much as in the moment as our American partners "IceCube for red wine and our Dutch partners' two Cappucchinos and NEN Port" were offered for dessert. Thanks to Kristin, who seems to live with the laboratory to be relatively smooth. A HUGE RECOMMENDATION from me.

customer experience of the week 2: contrast: dieideale Private Banking at Julius environment Bear
(Source: Black)
The next day, from home and next morning the same to the next experience. Tour of the new customer and art zone in Julius Baer . In our small study CAS Customer Focus, there are all these brilliant moments that arise from personal initiative, good insights. But we had last Friday morning watch exclusive newly designed premises at Julius Baer.

true And it already has "Committed to Excellence" also be seen in direct contact with customers. Accordingly, consistently has Julius Baer by the architectural firm Black & Black redesigned its client area and directed the art-house collection of fine and coherent manner. Consulting rooms and corridors show the high demands of the enterprise to act really excellent. However, the infrastructure of a company is only as good as the people who use them. I'm curious if the adviser to the claim that mediates the immediate environment, and justice (can).


customer experience of the week 3: CEN Exchange under the iLab at true

The Is AG, a leading provider for developing and designing experiences of customers! and employees, organized in recent years one of the nicest little event series for the exchange of the Customer Experience Management. And since I could once again be a guest.

time presented Lukas Ackermann (Head of I-Lab, Institute of Technology Management (ITEM) , University of St. Gallen (HSG)) its cognitions to the "customer experience in the Swiss insurance industry.
Its main findings of the 800 surveyed consumers and 30 interviews with insurance:
  • Each customer interaction results in a Customer Experience: We can not "not" communicate.
  • customer experience, the customer-oriented added value to the target and provides a means for differentiation of insurance products.
The rewarding summary for the whole event can be found on the -Info Blog .

It lends itself so times on the topic Customer Experience Management to consider the perspective of the various touch points for customers. But we'll get to next week, because that is the next CRM Trend 2011! ! Fair Weekend

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